One of the most innovative tract ministries that Chick Publications
has heard about is The Fishermen's Club headed up by Jim Neale in Toronto,
Canada. Neale has developed some highly creative ways to use Chick tracts.
One strategy that Neale uses is aimed at the non-English speaking
population in Toronto. In a Business and Market Guidebook, he
found a listing of the different ethnic origins represented in the area.
He then obtained, from Chick Publications, tracts in those foreign
languages and assembled them in alphabetical order in a couple of
boxes in the trunk of his car. Now when he is out shopping or doing
witnessing on the street, he can quickly hand a tract to anyone in their
native language. This almost guarantees that it will get read.
Another approach to reaching those who speak a foreign language is
to mail tracts to the consulate generals of all the foreign embassies
in Toronto. Restaurants that are listed in the yellow pages as specializing
in French, German, Italian, Japanese, etc. all get an envelope of tracts
in their language.
The phone directory also provides a long list of churches that
have services in various languages. Neale makes sure that they receive
an assortment of tracts in their language.
Another strategy is to find businesses whose names include one of the
words in the title of a tract. The white pages in the phone book is a
good place to look. Names like "Cleo's Cleaners," "Big Daddy's Sports
and Grill," "Great Escape Limousine Service," "Choice Car Rental," "Superstar
Pizza," get a mailing of tracts.
A variation of this approach includes connecting the title of the
tract to the type of business. Neale says he has sent out Back From The
Dead and Empty Tomb to over 300 funeral directors. Titanic, Flight
144 and The Long Trip go to travel agencies and The Accident to carpet
cleaners and installers.
Charlie's Ants go to pest control and insecticide companies; Bad
Bob to Motorcycle clubs and shops; The Contract to real estate offices,
lawyers, contractors, mortgage and insurance companies; Happy Hour to
taverns, hotels, liquor stores, wine shops, etc.
"There is no end to the ideas for using Chick tracts in a practical
and effective way," says Neale.
If you would like to contact Neale at The Fishermen's Club for more
details, the mailing address is Box 172 Station "A" Toronto, Ontario,
Canada M5W 1B2.